
BUSINESS FAQ
1. Where is your business based?

Pro Rank is in Johannesburg, Gauteng. We offer our Google Marketing services to all cities in South Africa.
2. What are your marketing services?

We specialize in Google marketing, which includes:
• On-Page SEO
• Off-Page SEO
• Google Ads
• Google My Business
• Web Design
3. How long have you been doing Google Marketing for?

We first started in March 2013. We have been assisting businesses with Google Marketing for more than 12 years in South Africa.
4. Do you do Google marketing for all types of businesses?

Yes, we market all industries. We promote local businesses and international projects.
5. Do you provide Free SEO Assessments?

Yes, we offer a free SEO Audit for potential clients, which uncovers crucial information about their website, competitors, and keywords.
6. How much do your Off-Page SEO services cost?

We provide 3 SEO Packages in South Africa:
SEO Level 1 = R5000 per month
SEO Level 2 = R10000 per month
SEO Level 3 = R15000 per month
7. How much do your On-Page SEO services cost?

We charge R750 for each webpage. If needed, we provide professional writers (at an additional cost) to edit your content.
8. How much do your Google Ads services cost?

We charge R5000 to set up Google Ad campaigns, and we charge R3000 (per month) to manage them.
9. How do you accept payments?

We accept EFTs and PayPal payments. We send invoices at the beginning of the month. Once payment is submitted, we proceed with our services.
10. How long does it take to see results with SEO?

SEO is the organic Google rankings of your website. It takes between 3 and 12 months to reach page 1 of Google for relevant keywords, depending on the level of competition.
11. How long does it take to see results with Google Ads?

Google Ads delivers instant traffic to a campaign. Google Ad campaigns can be set up and approved within 24 hours, driving leads and sales to your site immediately.
12. Do you implement White Hat SEO?

Yes, we implement 100% safe practices with Google. Google’s new AI program (named Gemini) is becoming smart, which is why we only implement white hat SEO.
13. Do you guarantee the Number 1 Spot on Google?

We implement the latest and most effective strategies; however, there are many SEO factors we cannot control, like website age. Google credits older sites more than newer sites. Promoting new websites is more challenging, as Google favours established sites. We cannot promise the number 1 spot, but we always strive for it.
14. How does Pro Rank measure success?

We provide conversion tracking for all our campaigns, which tracks vital actions on your site, such as phone calls, leads, and sales. Pro Rank helps customers set up their Google Analytics and Search Console accounts to track progress and website performance.

GENERAL SEO QUESTIONS
15. What’s the difference between SEO and Google Ads?

SEO is a long-term investment. It improves a site’s organic rankings on Google by implementing On-Page and Off-Page SEO strategies. Google Ads is a Pay-Per-Click platform that puts adverts instantly on Google. Advertisers receive immediate exposure but must pay for clicks; the cost-per-click depends on the competition.
16. Which is better, SEO or Google Ads?

We recommend doing both services together. SEO takes time to work, while Google Ads drives instant traffic. It’s essential to run Google Ads while you wait for your SEO rankings to perform well.
17. Is SEO a once-off cost or a monthly service?

• On-page SEO is a one-time cost. It includes making updates to your website.
• Off-page SEO is an ongoing cost. It includes building backlinks and promoting your brand.
18. Why isn’t my website showing on Google?

Here are the most likely reasons your website isn’t appearing on Google:
• Your website is new. Google crawlers haven’t found and indexed it yet. Indexing can take hours, days, or several weeks to work.
• Your website received a temporary or permanent ban. Temporary bans can recover after weeks (or months). Permanent bans mean your website is permanently removed from Google.
• Your robots.txt file is preventing Google crawlers from accessing and indexing your website.
19. What is a backlink and why is it important?

A backlink is when another website links back to your site. Google sees it as a vote of confidence. The more (high-quality) websites that link to your site indicate your website offers valuable content.
20. Does social media help with SEO?

Yes! Social media marketing results in brand mentions, possible backlinks, and spikes in website traffic, which all contribute to your SEO.
21. What is Domain Authority and why is it important?

Domain Authority (DA) is a metric created by Moz. It determines how well your website will perform on Google. It’s measured 0- 100. The higher the DA, the better.
22. How do I know if the SEO is working?

• Your website will improve on Google for your targeted keywords.
• Your website traffic will increase.
• You will start receiving more inquiries, leads, and sales.
• Your website will receive more backlinks.
• Your users will interact better with your website.
23. What is the difference between white hat SEO and black hat SEO?

• White hat SEO is practicing safe and legitimate SEO. It is more expensive, but websites maintain their ranking positions for longer periods.
• Black hat SEO is manipulating Google algorithms to drive search engine traffic to a website. It is affordable, and websites receive traffic for short periods before being banned from Google.
24. Do website speeds impact your SEO?

Yes, absolutely. Speed is a major ranking factor today. Slow-loading sites struggle to perform well on Google. Make sure you improve your speeds by:
1. Compressing images.
2. Using dedicated hosting.
3. Removing unnecessary HTML, CSS, and JavaScript.
25. Will redesigning my website hurt my SEO?

If done correctly, redesigning your site will not harm your Google rankings. Keep the URLs the same, maintain your meta titles and internal links, and ensure download times and responsiveness keep up to speed.
26. What is keyword stuffing?

Keyword stuffing is a terrible SEO practice, and it involves cramming too many keywords (unnaturally) in your website content. It worked in the early stages of SEO, but now your website will rank lower or get banned from Google.
27. Can I copy information from another website and use it on my own site?

No, as Google does not like duplicate content, and websites that practice this do not perform well on Google. Furthermore, you could face Copyright infringement.
28. Do meta descriptions contribute to your SEO rankings?

Meta descriptions do not (directly) impact your SEO rankings; however, they do affect your clickthrough rate. Meta descriptions encourage users to click on your website, which drives traffic to your site. The more traffic on your website, the better your SEO.
29. Do I need SEO if I’m running Ads?

Yes, SEO is a smart, long-term investment. Once your organic rankings perform well on search engines, you can reduce expensive Google Ads costs.
30. Is installing SSL Certificates on your website important for SEO?

Yes, SSL certificates encrypt personal data from being intercepted on your site, such as credit card details. For this reason, websites missing SSL certificates will not rank high on Google.
31. Why is an XML Sitemap important for SEO?

XML sitemaps provide the structure of your website to Google crawlers. The crawlers will successfully find and index each page of your site. It ensures your website will be listed and found on Google.
32. What are long-tail keywords?

Long-tail keywords are keywords/phrases that are three words or longer. Long-tail keywords are more targeted and contain less competition, which makes it easier and quicker to reach page 1 of Google.
33. How do I track my SEO results?

We recommend installing the following 2 Google Tracking Platforms:
• Google Analytics (Tracks website statistics)
• Google Search Console (Tracks your website performance on Google)
34. What’s a robots.txt file?

The robots.txt file instructs bot programs (like Google crawlers) which pages they can or cannot crawl on your website. It ensures essential pages are crawled and indexed on Google.
Our Support Team
will Always Assist You 24/7
Our Support Team
will Always Assist You 24/7
For Customers
We have seen great success with all companies.
For Partners
Every business and industry requires a unique approach.
For Business
You make sure you know how campaign is performing.
For Startups
To generate highly focused leads ready to purchases.
