AD RANK
WHAT IS AD RANK
• Ad Rank determines the search position of your ads based on Google’s score.
• The higher the Ad Rank score, the higher positions your advert will appear on Google Search.
• The Ad Rank score is available in your keywords section under the Ad Rank column.
• There are 3 Elements that decide on your Ad rank, and they are Bids, Quality Score and Ad Assets.
ELEMENTS THAT EFFECT YOUR AD RANK
BIDS
High bids positively impact your Ad Rank score.
Bid high for targeted and relevant keywords to get top spots on search engines.
QUALITY SCORE
The Relevancy of your Ads
The expected clickthrough rate
The quality of your landing page
AD ASSETS
Ad assests are add-ons to your advert such as attaching a phone number to your advert.
The more assets added to your ad, the higher the Ad Rank score.
FREQUENTLY ASKED QUESTIONS
Why does Ad Rank Matter in Google Ads?
Ad Rank decides where your ad shows on Google Search. The higher your score, the higher your ad appears, the more clicks and sales.
Does my bid influence Ad Rank?
Yes, higher bids on targeted keywords can push your ad into top spots on search results but relevance and quality matter too.
What role does Quality Score play?
Quality Score measures how relevant your ad is, how likely people are to click it, and the quality of your landing page
Can adding Ad Assets improve my Ad Rank?
Yes, adding Ad Assets improves your clickthrough rate and makes your ad more useful to users, which boosts your Ad Rank naturally.
Where can I view my Ad Rank in Google Ads?
Check the keyword section in your Google ads account. The Ad Rank column shows your current score for each keyword.
Does a higher Ad Rank always mean more clicks?
Not always, as higher Ad Rank improves visibility, but your ad’s title, description, and assets still decide if people actually click.