• Ad variations allows you to add new adverts to an existing Google Ad campaign as an experiment.

• Visit Experiments- Ad Variations and create your ad variation in your Account, Campaign or Ad Group.

• Decide how much traffic you want to allocate to your new and original advert (EG: 50/50 Split)

• Google will now run the new advert alongside your existing advert.

• Once the experiment has ended, decide whether you want to use the existing or new advert.

When creating Ad variations, avoid creating a whole new advert.

Rather make one change to your existing ad (Title, Description, Image) and measure the impact of the change.

We strongly suggest allocating 50% of your budget to the experimental ad.

Allocating a small budget to the experimental ad will take longer to see results.

Run your experiemental advert for 2-4 weeks to see measurable results.

Running campaigns for short periods won’t give you accurate data.

Coversions are measurable actions that occur on your website like sales or leads.

Determine if the new experimental advert has increased or decreased your conversion rate.

Never pause your high-performing ads when creating Ad variations.

Keep running your successful adverts in case your experimental advert fails.

Testing different variations helps Google find the combination that drives the most clicks, leads, or sales. It’s gives your ad a performance boost without guessing.

Start with a 2–3 per element (title, description, image, call to action) and track performance. Don’t add to many as it will be difficult to track.

Yes. Showing your best-performing ads avoids wasting money on ads that don’t get clicks or conversions.

Google automatically tracks performance metrics like clicks, conversions, and engagement. You can then focus on the ads that bring the best results.