ANCHOR TEXT EXPLAINED

WHAT IS ANCHOR TEXT

• Anchor Text is a text link that directs you to another webpage, or website, when a user clicks on it.

• The text used in the Anchor Text must be descriptive and relevant to the page it directs you to.

• Anchor Text is a vital part of SEO, and targeted keywords should be inserted in your anchor text.

• Anchor Texts are used on your website with Internal links, and for link building too.

TYPES OF ANCHOR TEXT

EXACT MATCH

Exact Match uses ‘descriptive terms’ in the Anchor text to describe the destination of the webpage.

EXAMPLE

The Anchor Text ‘SEO Services’ is your main target keyword, and leads to a webpage offering SEO.

SEP TIPS

The anchor text percentage for “Exact Matches” for a link-building profile should be around 5-10%.

PARTIAL MATCH

Partial Match uses “broader targeted terms” in the Anchor text to describe the destination of the webpage.

EXAMPLE

The Anchor Text “Affordable SEO Services” is your main target keyword with extra wording (‘Affordable’)

SEO TIPS

The anchor text percentage for “Partial Matches” for a link-building profile should be around 20-30%

BRAND MATCH

Brand Match uses your ‘Brand Name’ in the Anchor Text.

EXAMPLE

The Anchor Text “Pro Rank” is the company’s brand name.

SEO TIPS

The anchor text percentage for “Brand Matches” for a link-building profile should be around 40-50%

NAKED URL

Naked URL uses the URL of your website in the Anchor Text.

EXAMPLE

Naked URL can be written in several ways:

A. www.prorank.co.za

B. https://www.prorank.co.za

C. prorank.co.za

SEO TIPS

The anchor text percentage for “Naked URLs” for a link building profile should be around 10-15%

GENERIC

Generic uses vague terms in the Anchor Text.

EXAMPLE

Generic words do not describe the destination webpage, but provide call to actions such as:

A. Click Here

B. Book Now

C. Learn More

SEO TIPS

The anchor text percentage for “Generic Terms” for a link-building profile should be around 5-10%.

FREQUENTLY ASKED QUESTIONS

Should I use keywords in Anchor Text?

Add keywords when when it makes sense. Forced or repetitive keyword anchors can look spammy to Google.

Does the wording of Anchor Text matter for SEO?

Yes. Google uses the wording to understand what the linked page is about, so the anchor text should be clear and relevant.

Should all links on my website use Anchor Text?

Anchor text helps users understand where they’re going and helps Google crawl your site better. Internal and external links on websites should always use proper anchor text.