• Audience Segments target people in a Google Ads campaign based on their characteristics & behavior.

• Audience Segments allows marketers to show adverts to targeted people and save money on costs.

• Audience Segments improves your Clickthrough Rate and Conversion Rate.

• Audience Segments allows you to create tailor-made ads based on your audiences personality.

This targets people based on the following characteristics:

A. Age

B. Income

C. Gender

D. Education

It Targets people based on the following locations:

A. Country

B. City

C. Region

D. Suburb

E. Radius Around a Location

It Targets people based on the following behaviors:

A. Browsing Habits

B. Purchase History

C. Brand Loyalty

It Targets people based on the following interests:

A. Lifestyle

B. Interests

C. Values

It targets people based on the following technology used:

A. Operating Systems

B. Applications

C. Devices Used (Mobile, Laptop, Tablet, PC)

D. Software Used

It targets your own audience from the following sources:

A. Email List

B. Previous Website Visitors (Remarketing)

C. CRM Data

It targets people with similar behavior patterns like your existing customers.

They show ads to people who are more likely to take action, people who already visited your site, searched for similar services, or showed interest in your industry.

Yes! When you target the right people, you get better clickthrough rates and more qualified leads without wasting your budget.

Yes, but you’ll reach a broader audience. Audience Segments help refine your targeting so your ads reach people who are interested in your offers.

Remarketing targets people who already interacted with your website. Custom segments target people who are interested in topics, keywords, or websites related to your business.