Call Assets (displayed on Desktops) allow users to view your number for direct communication.

You cannot call directly from the advert, you can only copy the number and insert it in your phone.

Use ‘Google Forwarding Number‘ to assign a unique number to your advert.

This will track the number of people who called you from your advert.

Call Assets (displayed on Mobiles) allow users to directly contact your business from your advert.

The user will simply click the call button and your number will automatically appear in the dial section of their phone.

Google can track the number of people who clicked this ‘call button’ to test the effectiveness of the Google Asset.

They work best if you want more phone calls, especially for service-based businesses where customers prefer calling over filling out forms.

They show on desktop and mobile, but the “tap to call” feature is only used on mobile devices.

Yes! They increase engagement and boost your ad visibility because Google prefers ads that make it convenient for people to take action.

Of course! Google records call metrics such as call length and number of calls. You can see how many call leads came directly from your ads.