• The Google Ad Campaign is the first step in Google Ads, as it helps you organize the settings of your Ads.

• The Google Ad Campaign allows you to specify where you want your ads to show (Google or partner sites).

• The Google Ad Campaign allows you to select bidding strategies and budgets for your ads.

• The Google Ad Campaign allows you to target specific regions and set language preferences for your ads.

Ads appear on Google’s search engine.

Ads appear on partner websites of Google.

Ads appear on YouTube and other video partner platforms.

Google decides on multiple channels where to display your ad.

Google displays your e-commerce products on their Google shopping section.

Google displays your ads on Google feeds, Gmail and YouTube Home Feeds.

This section allows you to specify the settings of your ads:

Specify your daily budget here.

This is how much you would like to spend per day.

Specify your bidding strategy here.

You can focus on clicks, impressions or conversions.

Specify the different countries, cities, regions and radius to target your ads.

Specify the different languages you want your ads to appear.

Specify the dates you would like to start and stop your ads.

This is the next step after creating your Google Ad campaign. It allows your create Ad Groups and organize your ads around keywords and themes in your Google Ad campaign. Ad groups consist of the following:

Add your Titles, Descriptions, Logos, Images, Videos and Assets to your ad here.

Add targeted keywords to target and decide if they must be Broad, Exact or Phrase Match.

Target people based on their characteristics, Interests, behavoir and lifestyle.