• Customer Match is a Google Ads feature that allows you to upload customer data to your account.

• The customer data includes email addresses, phone numbers and physical addresses.

• Once you have uploaded the customer data, you can directly market your ads to this audience.

• You can reach this audience on Google’s platform, even its partnering websites.

It targets previous customers who have completed a purchase in the past. Re-target them with more adverts promoting more products.

It targets clients who have recently completed a purchase, as they are offered an upgrade/upsell to the existing product they purchased.

It lists people who you don’t want to market your products to. This prevents showing your ads to people who have already purchased your product, so you can spend your budget on fresh prospects.

It targets people that have similar behavior patterns as your uploaded customer list. Google will target these similar audiences to maximize your conversion rate.

Customer Match helps you re-engage existing customers, promote upsells, or target loyal clients with special offers

Yes. Google can create similar audiences based on your uploaded list to find new potential customers like your existing ones.

Yes! By showing ads to people who already know your brand results in higher engagement and click through rate.