• Impressions is the number of people who saw your advert on Google Search or Google Display sites.

• If your advert received 1000 impressions, it means 1000 people saw your advert.

• Impressions are important as they are compared with clicks to determine the success of your ads.

• If people are seeing your advert & not clicking on it, it means your advert needs to improvement.

• If people are not seeing your advert, it means your budget, bids or landing page needs improvements.

Potential customers will be reminded visually of your brand and services, whether they click on your advert (or organic listing) or not.

Provides a clear insight on the success of your Google Ads by comparing the number of users who saw your ad by the number of people who clicked on it.

Determines the success of your ads by indicating whether the performance progressing or declining. Factors such as Trends, Google Recommendations and bidding impacts are also key components.

On Google Search PPC, you don’t pay for impressions, you only pay when someone clicks.

(On Display/YouTube, some bidding strategies (CPM) do charge per 1,000 impressions.)

Not always. Impressions are good only when paired with solid click through rate (CTR).

High impressions with low CTR = weak ad relevance.

Low impressions usually mean low bids, low search volume, weak ad rank, or limited budget.

Increase bids, improve Quality Score, expand keywords, add broad match (carefully), or boost your daily budget.