• Keyword Research is the process of searching and uncovering important keywords for marketing.

• Keyword Research helps you select the right keywords for the right audience for SEO & Google Ads.

• Keyword Research tells you how many people are searching for keywords on an average basis.

• Keyword Research tells you the level of competition and how difficult it is to rank in good spots.

It tells you the average number of searches for the keyword every month.

If your search volume is 500, it means an average of 500 seaches occur for that keyword every month.

It tells you the level of competition for each keyword competiting in Google Ads.

It will present Low, Medium and High competition values.

It tells you the amount advertisers will have to pay for one click on their ad.

The CPC amount depends on the competition and industry of the keyword.

Clickthrough Rate is the percentage of people who click on search results for the keyword.

Clickthrough Rate measures how well your organic rankings are performing.

It is the intent behind the search and what the user plans to accomplish.

Searches can be either informational, navigational or transactional.

It is the amount of traffic your website should receive if you rank in the top spots.

It sets realistic expectations for what traffic to expect targeting these keywords.

Trends identifies seasonal keywords that perform well during specific periods of the year.

Trends allows you to identify keyword patterns to plan for the next year.

It identifies whether the keyword has the potential to trigger featured snippets, videos and maps.

Appearing as featured snippets for relevant keywords can drive targeted traffic to your website.

It combines specific values (volume, intent, difficulty) to help you decide which keywords to target first.

It is longer phrases with similar meanings. The longer variations have fewer searches but higher conversions.

It helps you understand what your audience is searching for and guides you to create content that can rank.

Not always. High volume usually means high competition. Sometimes lower-volume, easier keywords are smarter and can drive traffic to your website quicker.

Common tools marketers use include Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, and Google Trends.

Keywords that have good search volume, reasonable competition, and match what your business offers.