• Keywords are words or phrases that people type into Google when searching for products or services.

• Keywords play an vital role in SEO & Google Ads, as marketers need to uncover keywords to target.

• The value of keywords are measured by relevancy and popularity (Traffic Searchers).

• To find valuable keywords, you need to use Keyword Research Tools.

• Keywords are tied with your marketing goals, as keywords help you:

A. Build Brand Awareness

B. Influence Customer Decisions

C. Drive Conversion and Sales

Short-Tail Keywords are 1- 2 words long.

Short- Tail Keywords are vague but have the most traffic searches.

Short-Tail Keywords are ideal for creating brand awareness.

Long-Tail keywords are 3 words and longer.

They have the least traffic searches but are more targeted and relevant.

Long-Tail keywords are ideal for converting sales and leads.

Branded Keywords is the brand name of your business or product.

Branded keywords can have traffic searches but only for established businesses. (EG:Nike)

Branded Keywords have the highest conversion rates (Sales, Leads, Phone Calls).

Generic Keywords are vague words and do not specify details or intent.

Good examples of Generic Keywords include: ‘Click Here’, ‘ Visit Now’ or ‘Learn More’.

Informational keywords are implemented to educate people looking for knowledge.

Good examples of Information Keywords include: ‘What is SEO’ or ‘ What are the Benefits of SEO’.

Transactional keywords indicate high-buyer intent for people searching for products or services.

Good examples of Transaction Keywords Include: ‘Buy Athletic Shoes’ or ‘Basketball shirts for sale’.

Local Keywords are keywords targeted to the local market of the country.

Good examples of Local Keywords Include: ‘SEO Agency Johannesburg’ or ‘ Marketing Pretoria’.

Navigational Keywords help users find a specific website or brand.

Good examples of Navigational Keywords Include: ‘Instagram Login’ or ‘Addidas Store Outlets’.

LSI keywords are words closely related or associated with your primary keyword.

LSI keywords are integrated into your content to help Google better understand your content.

Negative Keywords is a feature in Google Ads that tells Google NOT to target certain keywords.

If you are a moving company looking for new business, you want to avoid keywords like ‘Truck Job Hire’.

They help search engines understand what your content is about and match it to relevant searches.

Pick keywords with good search volume and strong relevance to your business. Avoid targeting competitive keywords as they may take long to see results.

Add keywords in the title, meta description, headings, first paragraph, and naturally throughout the content.

No! That’s called keyword stuffing and will get your website penalized by Google. Use your keyword naturally and Google will know what keywords are valuable to you.