• Landing Page Experience is a Google Ads metric that measures the relevancy and quality of a landing page.

• It will score your landing page with 1 of 3 options:

A. Above Average

B. Average

C. Below Average

• Landing Page Experience is one of the key factors of Quality Score & Ad Rank (Ad ranking positions).

• Producing a high-quality Landing Page is crucial for the success of Google Ads.

Google determines whether your advert is relevant to your landing page by examining your content and keywords.

Keywords mentioned in your landing page should match the keywords you target in your ads.

Google determines the download speeds of your landing page on both desktop and mobile.

Fast loading Landing Pages rank higher on Google and convert more sales and leads.

Google determines the responsiveness of a landing page, whether it’s compatible with all types of devices.

Landing pages that provide an excellent mobile experience will get a higher Landing Page Experience.

Google determines the trustworthiness of a website by examining several factors.

Include the following on your website: Contact Details, Privacy Policy, Terms & Conditions, and SSL Certificate.

Google determines the navigation of a website by examining how users interact with your website.

If users find what they want quickly on your website, it promotes your Landing Page Experience.

It affects your Quality Score, your ad rankings, your CPC, and how often your ads show.

Yes! A good landing page score can lower your CPC. A poor score increases your costs.

There are multiple factors such as relevance to the keyword, fast loading speed, mobile-friendly design, clear content, and trust signals.

Yes! Slow pages will hurt your score and conversions. Google heavily rewards fast-loading pages.