LOCAL SEO EXPLAINED

WHAT IS LOCAL SEO

• Local SEO is improving your SEO positions on Google My Business and Google Search.

• Local SEO targets people close to your business’s proximity.

• Local SEO incorporates “cities” or “suburbs” in your keywords for your SEO campaigns. (EG: SEO Edenvale)

• Local SEO includes optimizing your Google My Business Profile to appear on Top Spots on Google Maps.

• Local SEO is more affordable and targeted compared to General SEO.

BENEFITS OF LOCAL SEO

INCREASED TRAFFIC

Local SEO drives more targeted and nearby traffic to your website.

SALES AND LEADS

Local SEO encourages more (real) store visits, inquiries, online sales, and offline sales.

EXPOSURE ON GOOGLE MAPS

Local SEO aims at improving a site’s position on Google Maps and My Business, by providing more exposure & business.

CREDIBILITY AND TRUST

Positive Reviews on Google Maps/My Business encourage trust with users and Google.

COST EFFECTIVE

Local SEO keywords require less SEO costs and effort than general SEO keywords.

QUICKER RANKINGS

Local SEO keywords rank much quicker than general keywords due to the low competition.

FREQUENTLY ASKED QUESTIONS

Why is Local SEO important?

It helps local customers find your business online, drives foot traffic, and improves calls or bookings.

How do I improve my Local SEO?

There are multiple ways to improve your local seo, several examples include claiming and optimizing your GBP, getting reviews, building local citations, using location keywords, and creating locally relevant content.

What is Google Business Profile (GBP)?

It’s a business profile that shows your company information, reviews, hours, and location on Google Search and Maps.

Do positive reviews impact Local SEO?

Yes! Positive reviews boost trust and local ranking. Responding to reviews also helps.

What are local citations?

It is mentions of your business name, address, and phone number (NAP) on other websites and directories.

How do I use keywords for Local SEO?

Include cities, neighborhoods, or regions naturally in your website titles, headings, and content.

What is a “local pack”?

Its the box of 3 local business listings Google shows at the top of location-based search results.