META DESCRIPTION EXPLAINED

WHAT ARE META DESCRIPTIONS

• Meta Description is the description of a website that appears on Google Search.

• Meta Descriptions inform people of what content appears on your website link.

• Meta Descriptions should encourage people to click on your organic listing to drive more website clicks.

• Meta Descriptions contain 150- 160 characters of words.

• Meta Descriptions do not contribute to your SEO score anymore, but influence people to click on your site.

• If you do not update your description, Google will use the 1st sentence of your paragraph as a replacement.

HOW TO CREATE A GOOD META DESCRIPTION

INSERT KEYWORDS

Insert Important Keywords relevant to your webpage in your Meta Description.

Do not stuff keywords; incorporate valuable keywords naturally in well-structured sentences.

ADD BENEFITS

Tell users about the benefits of using your products and services.

Descriptions entice users to click your website link, as they promote your Clickthrough Rate (CTR).

CALL TO ACTION

Call-To-Action encourages users to take action from your organic listing. (EG: Call Us, Click Here, Learn More)

End your Description with a clear Call-To-Action ( Call us for a Free SEO Quote).

LENGTH

The meta description should be short and should not exceed 160 characters in length.

If you exceed 160 characters, Google will remove any additional characters.

FREQUENTLY ASKED QUESTIONS

Do meta descriptions affect SEO rankings?

They don’t directly affect rankings, but a strong description improves click-through rate (CTR), which helps (with SEO) as clicks drive traffic to a website.

Can I use the same meta description on multiple pages?

It’s better to make each meta description unique to improve your click through rate and avoid duplicate content issues.

Can meta descriptions include a call-to-action (CTA)?

Yes, meta descriptions should inlude a call-to-action. Phrases like “Learn more,” “Get started,” or “Shop now” can increase clicks.

Does Google always use my meta description?

Not always. Google may rewrite it based on the search query if it thinks another snippet is more relevant.

Should meta descriptions be written for humans or search engines?

Always write them for humans. Google shows what users want to see, so make it clear, relevant, and engaging.