PAGE AUTHORITY EXPLAINED
WHAT IS PAGE AUTHORITY (PA)
• Page Authority is a metric introduced by Moz that predicts how well a webpage will perform on Google.
• Page Authority is measured on a scale from 0- 100.
• The digit ‘O is the lowest Page Authority, and ‘100’ is the highest Page Authority.
• Webpages with High Page Authority are more trusted by Google & rank higher on Google.
• Webpages with Low Page Authority are less trusted by Google & cannot compete for competitive keywords.
WHAT INFLUENCES PAGE AUTHORITY
BACKLINKS
It is measured by the number of high-quality backlinks that point to your website.
High-quality backlinks are links from relevant websites with high Page Authority or Domain Authority.
INTERNAL LINKS
A smart Internal link strategy within your website will build up your pages’ authority.
The ‘anchor text’ used in the Internal Links must accurately describe the page it directs you to.
CONTENT
Relevant, high-quality content improves your Page’s Authority.
Avoid low-quality content as it devalues the value of your website and its Page Authority.
FREQUENTLY ASKED QUESTIONS
Who developed Page Authority?
It was created by Moz to determine how well a webpage will perform on search engines.
Does Page Authority affect rankings?
Yes! A higher PA usually means a page is more likely to rank well in search results.
How is Page Authority different from Domain Authority?
Page Authority (PA) measures a single page, while Domain Authority (DA) measures the entire website.
Can I improve Page Authority?
Yes! You should build high-quality backlinks, improve content, optimize on-page SEO, and structure your internal links correctly.
Can a page with low PA still rank?
Yes! If the competition is low, a website with low PA can still reach good positions on Google.
How is Page Authority calculated?
It’s based on multiple factors including link profile, number of backlinks, linking root domains, and other SEO metrics.