RANKINGS EXPLAINED
WHAT ARE RANKINGS
• Rankings are your website’s ranking position on Google search.
• Websites ranked in the Top 3 Positions of Google receive the most traffic.
• There are two types of rankings: Organic rankings and Paid Rankings.
• Here is the percentage of traffic each ranked position receives on Google:
– 1st: 39.8%
– 2nd: 18.7%
– 3rd: 10.2%
– 4th: 7.2%
– 5th: 5.1%
– 6th: 4.4%
– 7th: 3%
– 8th: 2.1%
– 9th: 1.9%
– 10 Spot: 1.6%
TWO TYPES OF RANKING
ORGANIC RANKINGS
Organic rankings are the natural placement of websites on search engines.
To achieve high organic rankings, you must implement two types of SEO on your site:
A. On-Page SEO
B. Off-Page SEO
PAID RANKINGS
Paid rankings are the paid advertising positions of your website on search engines.
To achieve high positions on paid rankings, you must:
A. Compose quality ads
B. Create a professional landing page.
C. Bid high for targeted keywords.
FREQUENTLY ASKED QUESTIONS
Why are rankings important to track?
Higher rankings equals more visibility, traffic, and potential conversions.
Can rankings change daily?
Yes! Google updates its algorithms often, so positions can fluctuate.
How does Google determine rankings?
Google uses hundreds of factors, including content relevance, backlinks, user experience, and site authority.
Can good content alone improve rankings?
Content helps, but you also need quality backlinks, technical SEO, and proper site structure.
How long does it take to improve rankings?
It depends on the niche competition and keyword difficulty. SEO efforts can take weeks to months to work.
Do rankings guarantee traffic?
Not always! Your click-through rate and search intent also affect actual visits. You can also rank for low-traffic keywords that do not generate traffic.
How do I check my search engine rankings?
Use tools to track rankings like Google Search Console, Ahrefs, SEMrush, or Moz.
Should I focus on rankings or traffic?
Both are vital but focus on keywords that drive traffic and conversions, not just top spots.