• Sitelinks are simply hyperlinks placed on an Advert.

• Sitelinks allow users to access different pages of your website directly from your Ad.

• Sitelinks are part of the Ad Creation process in Google Ads.

• There are two types of Sitelinks: Google Ads Sitelinks and Organic Sitelinks

• Organic Sitelinks are automatically added by Google, unlike Google Ads, where you add them yourself.

Sitelinks improve your Ad Rank and Quality Score, giving your ads a better ranking position.

Sitelinks reduce browsing time, which promotes fast and simple navigation for users.

Sitelinks can direct users from your Ad to your Product Pages, which can boost your conversions.

Sitelinks improve the likelihood of someone noticing your advert, which improves your click-through rate.

They increase ad visibility, improve click-through rate, and help users find what they need faster.

No. You pay the same CPC as your main ad when someone clicks on a sitelink.

You can add up to 20 sitelinks, but Google usually shows between 2–6 depending on the users device and ad position.

Use sitelinks to target valuable pages like services, pricing, contact, popular products, or special offers.

They might not show due to low ad rank, poor relevance, or if Google decides other assets perform better.

Yes, Indirectly as they improve user engagement, which can lead to better ad performance.