WEB DESIGN PLATFORMS FOR SEO
The days of designing websites with straight HTML coding are over. Amateur and professional web designers can now utilize the power of online content management systems and web design tools to create awesome-looking websites. The best part is that they have built-in SEO features to help optimize your website for higher rankings on search engines like Google and Bing.
TOP 5 WEB DESIGN PLATFORMS
WORDPRESS
WordPress has grown into the most widely used web content management system since it was founded over 20 years ago. Although initially created to simplify creating and managing blog websites, its capabilities have evolved to let people create almost any type of website they want on the platform. You can create blogs, membership websites, media galleries, e-commerce stores, resume pages, forums, and whatever else you want.
WORDPRESS PLUGINS
The SEO possibilities with WordPress are virtually endless. Visit your WordPress admin interface, click the “Plugins” button, and search for SEO plugins in the online plugin directory. The two most popular ones are the All-in-One SEO pack and Yoast SEO. After installing the plugins, you can quickly generate XML sitemaps and edit your website’s meta title, meta description, and meta keywords. That is only the beginning.
WORDPRESS INTEGRATIONS
The newest updates to the All-In-One SEO pack can connect your website to the Google search console and ChatGPT AI to analyze your SEO and discover new ways to improve it. If you want to add more SEO features for WordPress, browse for other SEO plugins to find other SEO tools you might want to use. Some others to consider include WP Rocket, Schema Pro, SEOPress, and Rank Math.
WEBFLOW
Webflow is a cloud-based online visual web designing tool and content management system. It lets you drag and drop your website’s images, text, and other elements without coding. Many people like Webflow better than WordPress because it is more newbie-friendly and easier to navigate. Most importantly, it has many essential built-in tools, such as AI-powered personalization, analytics, and SEO.
WEBFLOW SPEED PERFORMANCE
In addition to letting you edit the meta details, the Webflow system automatically creates clean and error-free HTML5 coding to appeal more to search engine web crawlers. There are no unnecessary web design elements or bloated coding to hinder the load performance. That is why Webflow websites have speedy loading times and responsive designs, which are attractive to search engines.
FRAMER
Framer is a next-generation AI-powered web design platform that lets you build interactive and creative websites within minutes. Feel free to use the drag-and-drop feature to design your website layout and the AI tool to help you develop ideas for your written content.
FRAMER AUTOMATIC OPTIMIZATION
Framer uses state-of-the-art SEO technology to optimize your website automatically. It can create semantic tags, frame tags, alt tags, element tags, sitemaps, and metadata to ensure your website is accessible to everyone. You can even enhance SEO further by optimizing image loading times.
SHOPIFY
Anyone who sells products online should use the Shopify e-commerce platform. It is the world’s top platform for small businesses that want to create online stores to sell their merchandise. You can easily use the platform to add new product listings, manage orders, and apply SEO.
SHOPIFY BUILT-IN SEO TOOLS
Shopify has the standard built-in SEO tools that let you edit your meta descriptions and keywords, but that’s only the beginning. Any Shopify theme you select from the directory will have a responsive theme, ensuring compatibility across all devices, including laptops, desktops, smartphones, and tablets. Responsive design and mobile optimization are essential for ranking high in search engines today.
SHOPIFY SSL INTEGRATON
Furthermore, every Shopify store has SSL certification to encrypt all personal and financial information transmitted through the system. It will also let you use a “https” at the beginning of your store’s URL address to prove to visitors and search engine crawlers that your website is secure. E-commerce websites with SSL certification will consistently rank higher than those that don’t have them.
GHOST
Ghost is a lesser-known content management system that is best used to operate a blog or newsletter website. It is popular with professional publishers and writers looking to create and share their content with the world. You can control your website by selecting your preferred theme, header, font style, element positions, and branding. That way, you can focus more on creating and managing your content for your visitors and subscribers.
GHOST OPEN SOURCE PLATFORM
Ghost is the perfect open-source content management tool for minimalist content creators who want most of their web designing and SEO done for them. The platform uses light coding to ensure that all webpages load quickly, including JSON-LD encoding linked data that is easier for computers to read and process. JSOD-LD generates rich data results and snippets of your website in Google. Ghost also has another unique SEO feature called Accelerated Mobile Pages. It is a framework designed to boost website loading speed on mobile devices.
CONCLUSION
Designing high-ranking websites is now easier than ever. You can use any of these platforms to create a personal or commercial website and boost its search engine ranking with the SEO tools that come with each one.
You’ll notice that many of these platforms have similar SEO tools but with some differences. Most people have their own preferences about which ones they are most comfortable using. Here are the primary SEO features to watch for when exploring the various platforms and their SEO tools:
BENEFITS
· Editable meta keywords, titles, and descriptions
· Automated XML Sitemap generation
· Automated semantic HTML5 code generation
· Responsive website design or theme
· Canonical tag generation for avoiding duplicate content detection
· Fast webpage loading speed (e.g., minimal coding, accelerated mobile pages)
· JSON-LD schema markup for rich snippets in search results
· SSL certificates to create secure and encrypted websites
· Connection to Google Analytics and Google Search Console
Just take the time to try out one or more of these platforms and experiment with the SEO tools and features for a couple of weeks. By then, you should already see some organic traffic on your website. If not, try adding more plugins, if possible, to maximize the SEO capabilities of the chosen platform.